Search Engine Optimization


We have spent several sessions on social media marketing. It is all the buzz these days, and it is easy to get caught up in the hype. Here is one of the best articles I have seen on evaluating social media marketing for your small business. Be sure to read the part on how much time you need to devote to this . . . pretty eye opening for a business owner with limited time.

This will be a great starting point for a disucssion at our next windsor Biz Talk session. See you there!

As a follow-up to our meeting on local search tactics, I found this video on YouTube. It does talk about paid Google ad campaigns, but also about organic (free) search results.

Enjoy!

Janet

Here is the information from our May 15, 2008 workshop.

Estimates are that 30-40% of all Internet searches are done looking for something (goods, services, experiences) that are local. If you service a geographic area, it is important you are getting your share of these searches.

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Our next Windsor Biz Talk will be on May 15 at 9 am at the Town office. Our topic will be Local Search. We will talk about listings in Google and Yahoo, as well as other local directories. If you have particular questions, please send them to me. Found any local resources that have been good for business? Please share them with us. If you send me the info ahead I will incorporate it into the session. See you on the 15th!