We had a great introduction to email marketing on Wednesday. Stu Cart of Constant Contact discussed how to get started, building a mailing list and best practices. Here is the link to his presentation.
We did a follow-up Biz Talk session on Thursday and had a smaller turnout but many questions and issues on using email marketing were raised. Several people had questions on security issues, such as the risks of putting your email address on your web site. We had some anecdotal comments but not enough details to really address the underlying issue. So I will follow-up and see if we can get the details and then discuss the specific concerns. Starting a business, interacting on the Web, well, life in general, will have risks. But we need to be informed, make the best choices and reduce the risks as best we can. This is a good topic for future discussion.
Meanwhile, I am planning for our next BizTalk which will be on Local Search. If you have any questions, please send them to me so I can incorporate them into the presentation.
I hope to see you on May 15, 9-10 am at the Town of Windsor office.
